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AVP Direct-to-Consumer Marketing

Company: Nassau Re
Location: Hartford
Posted on: January 17, 2020

Job Description:

We're looking for a candidate to fill this position in an exciting company.

  • Responsible to set overall marketing strategy, define and manage the user experience for consumers who purchase online products including online and offline engagement with the end consumer.
  • Strong interaction working closely with all related operational areas to set and manage SLA's to create optimal experience to generate recommendations and referrals.
  • Responsible for managing the continuous flow of business-related processes that will include idea generation, feasibility, planning, implementation, launch, and post-implementation.
  • Explore data to find actionable insights and make recommendations to drive improvements/innovation to products and/or features for prospective customers.
  • Synthesize crucial data such as competitor and operational performance, innovations, markets, etc. to develop strategic options.
  • Provide high level estimates and scenarios to senior management, with limited specificity and information, to assist with decision making.
  • Responsible for creating and maintaining project plans and communicating milestones and progress to internal and external team members on a regular basis.
  • Responsible for keeping all stakeholders updated regarding milestones and progress via executive summaries, sponsor meetings and governance committees.
  • Coordinate analysis and quality control functions to ensure good client experience within all impacted systems.
  • Lead, enable, and motivate the team by removing impediments, barriers, and roadblocks and build an environment in which people can work effectively.
  • Provide performance feedback on key resources in a cross-functional matrix environment.
  • Perform other duties as assigned.
    • Bachelor's degree in Finance, Economics or Business; MBA preferred.
    • Willing to obtain an active Life and Health Insurance License in order to engage with customers.
    • 10-15 years' experience in the insurance sector.
    • Possessing executive presence while having a "roll up your sleeves" outlook.
    • Demonstrating strong business acumen.
    • Demonstrated success with product launches and "go- to" market strategies in an entrepreneurial environment -turning a vision into a proof of concept and piloting the offering to customers.
    • Ability to collaborate cross-functionally, manage multiple projects at once, and work with multiple stakeholders (both internal and external, particularly C-suite leadership).
    • Highly strategic and entrepreneurial mindset.
    • Strong business insights and proven project managements skills.
    • Experience building a business plan "from the ground up."
    • Excellent communication and problem- solving skills; self-motivated with strong strategic and analytical orientation.
    • Strong Excel and PowerPoint skills.

Keywords: Nassau Re, New England , AVP Direct-to-Consumer Marketing, Advertising , Hartford, Northeast

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