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Paid Social Media Strategist

Company: WunderLand Group
Location: Sandy Hook
Posted on: January 16, 2022

Job Description:

Seeking a Paid Social Media Strategist for a Direct Hire Opportunity

OUR CLIENT: Media Planning and Buying Agency

JOB TITLE: Paid Social Media Strategist

LOCATION: 100% Remote (Must be open to work East Coast Time)

ROLE TYPE/DURATION: Direct hire

COMPENSATION: $65,000 - $80,000 (Depending on experience) + Benefits

JOB SUMMARY: Looking for a Paid Social Media Strategist to contribute as a member of the digital media team, and to lead social media strategy development, campaign research & ideation, in-flight campaign/metric optimization, project management, content publishing, vendor and team management, and contribute to strong client relationships.

The ideal candidate will move the organization forward by being motivated to build an emerging business unit in a highly competitive space and have superior knowledge of paid social media advertising platforms, publishing tools and analytics systems. Proven ability to contribute to business development and thought leadership is preferred - and you must be willing to contribute

to and help foster a positive agency culture, playing an important role in both strategic leadership and hands-on management of projects and activities.

What You'll Be Doing

  • Build and implement paid social media advertising strategy via client research, competitive research, platform evaluation, audience research, in concert with client brand positioning and creative strategy
  • Lead & manage social media analytics evaluation and coordinate social data/metrics with Clients' analytics team.
  • Interact and collaborate with other media planning, media buying, and analytics departments to provide sound, research-based campaign strategies, plans and implementation approaches that drive tangible client business impact
  • Advise in-house and external creative partners in best practices for creating content (video, image & text, etc.) that builds brand social media presence and inspires engagement or action with the advertiser beyond the social platform.
  • Use social media research and trends to identify opportunities and create directional content calendars that inform campaign flighting, and supplement client team efforts for creative development and complementary organic social activities.
  • Contribute to social media business unit growth strategies, resource planning, team management and business development.
    What's Required To Apply
    • 5+ years' experience in development, planning, activation, management, optimization and measurement of paid social media advertising campaigns.
    • Knowledge of industry best-practices and platform selection based on campaign objectives, general copy direction/CTAs, engagement metrics, and digital response metrics
    • Must be familiar with technology solutions that aggregate social media management, optimization and reporting across platforms
    • Proven ability to integrate social media campaigns with other digital and offline paid advertising activities as well as CRM data and systems.
    • Superior knowledge of social media vendor and platform capabilities, integrations and measurement
      NEXT STEPS: We will reach out to qualified candidates for this position, but may not be able to get back to everyone based on volume. That said, we will keep you in mind for other relevant positions, as well!

      WunderLand Group is the destination for digital, marketing, and creative talent. We deliver on our promise to provide companies with in-demand, highly-qualified talent for contract and full-time positions. WunderLand Group invests time to understand our clients' business and resource challenges and connects them with exceptional talent in today's fast-paced digital, marketing, and creative landscape.

      The industry has verified WunderLand Group's reputation for loyalty and quality through numerous awards and recognitions, most recently the Best of Staffing-- Client Award and Talent Award.

      It is our practice not to discriminate against any employee or applicant because of sex, race, color, age, national origin, religion, gender identity or expression, sexual orientation or sexual preference, pregnancy or maternity, genetic information, marital status, disability, veteran status, or any other basis protected by applicable federal, state or local law. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter so that we can discuss the appropriate alternatives available.

      Please visit www.wunderlandgroup.com (http://www.wunderlandgroup.com/) to view available jobs and register with us or for more information.

      498661

Keywords: WunderLand Group, New England , Paid Social Media Strategist, Advertising , Sandy Hook, Northeast

Click here to apply!

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