Paid Social Media Strategist
Company: WunderLand Group
Location: Sandy Hook
Posted on: January 16, 2022
Seeking a Paid Social Media Strategist for a Direct Hire
OUR CLIENT: Media Planning and Buying Agency
JOB TITLE: Paid Social Media Strategist
LOCATION: 100% Remote (Must be open to work East Coast Time)
ROLE TYPE/DURATION: Direct hire
COMPENSATION: $65,000 - $80,000 (Depending on experience) +
JOB SUMMARY: Looking for a Paid Social Media Strategist to
contribute as a member of the digital media team, and to lead
social media strategy development, campaign research & ideation,
in-flight campaign/metric optimization, project management, content
publishing, vendor and team management, and contribute to strong
The ideal candidate will move the organization forward by being
motivated to build an emerging business unit in a highly
competitive space and have superior knowledge of paid social media
advertising platforms, publishing tools and analytics systems.
Proven ability to contribute to business development and thought
leadership is preferred - and you must be willing to contribute
to and help foster a positive agency culture, playing an important
role in both strategic leadership and hands-on management of
projects and activities.
What You'll Be Doing
- Build and implement paid social media advertising strategy via
client research, competitive research, platform evaluation,
audience research, in concert with client brand positioning and
- Lead & manage social media analytics evaluation and coordinate
social data/metrics with Clients' analytics team.
- Interact and collaborate with other media planning, media
buying, and analytics departments to provide sound, research-based
campaign strategies, plans and implementation approaches that drive
tangible client business impact
- Advise in-house and external creative partners in best
practices for creating content (video, image & text, etc.) that
builds brand social media presence and inspires engagement or
action with the advertiser beyond the social platform.
- Use social media research and trends to identify opportunities
and create directional content calendars that inform campaign
flighting, and supplement client team efforts for creative
development and complementary organic social activities.
- Contribute to social media business unit growth strategies,
resource planning, team management and business development.
What's Required To Apply
- 5+ years' experience in development, planning, activation,
management, optimization and measurement of paid social media
- Knowledge of industry best-practices and platform selection
based on campaign objectives, general copy direction/CTAs,
engagement metrics, and digital response metrics
- Must be familiar with technology solutions that aggregate
social media management, optimization and reporting across
- Proven ability to integrate social media campaigns with other
digital and offline paid advertising activities as well as CRM data
- Superior knowledge of social media vendor and platform
capabilities, integrations and measurement
NEXT STEPS: We will reach out to qualified candidates for this
position, but may not be able to get back to everyone based on
volume. That said, we will keep you in mind for other relevant
positions, as well!
WunderLand Group is the destination for digital, marketing, and
creative talent. We deliver on our promise to provide companies
with in-demand, highly-qualified talent for contract and full-time
positions. WunderLand Group invests time to understand our clients'
business and resource challenges and connects them with exceptional
talent in today's fast-paced digital, marketing, and creative
The industry has verified WunderLand Group's reputation for loyalty
and quality through numerous awards and recognitions, most recently
the Best of Staffing-- Client Award and Talent Award.
It is our practice not to discriminate against any employee or
applicant because of sex, race, color, age, national origin,
religion, gender identity or expression, sexual orientation or
sexual preference, pregnancy or maternity, genetic information,
marital status, disability, veteran status, or any other basis
protected by applicable federal, state or local law. If you have a
disability or handicap and would like us to accommodate you in any
reasonable way, please inform your recruiter so that we can discuss
the appropriate alternatives available.
Please visit www.wunderlandgroup.com
(http://www.wunderlandgroup.com/) to view available jobs and
register with us or for more information.
Keywords: WunderLand Group, New England , Paid Social Media Strategist, Advertising , Sandy Hook, Northeast
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