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Marketing Specialist

Company: Planet Fitness Franchises
Location: Orange
Posted on: May 16, 2022

Job Description:

Job DescriptionMARKETING SPECIALISTThis is an opportunity for the right candidate to not only take their skills to the next level, but to also learn about the franchise business & fitness industry by working for a fast paced and growing franchise company under the Planet Fitness concept currently owning more than 100 locations throughout Connecticut, New York, New Mexico, Arizona, Georgia, Tennessee, and Canada...and growing.JOB SUMMARY:We are looking for a zealous Marketing Specialist to support the Marketing department in its primary and administrative duties. Responsibilities of this role include assisting in organizing campaigns and executing marketing strategies. This work will be a critical factor for the smooth operation of the Marketing department and the attainment of its goals, as well as for the long-term growth of the company.To be chosen for this role, you must have a bachelor's degree in marketing, business, or a related field and prior work experience in sales or marketing. Effective written and verbal communication skills and a high level of attention to detail are both important keys to success in this role.DUTIES AND RESPONSIBILTIES:

  • Collaborating with the marketing team, and their partners on marketing strategy.
  • Assist in creating and routing marketing materials such as club promotional signage, billboard creative, mail creative.
  • Maintaining and managing the marketing database and communication platform to support core channels such as social media, email, and direct mail.
  • Updating Planet Fitness website and digital notifications.
  • Understanding company product and brand.
  • Creating and interpreting a variety of reports spanning across numerous marketing channels.
  • Organizing market research.
    • Undertake daily administrative tasks to ensure the functionality and coordination of the Marketing department's activities
    • Preparing/Editing/Updating spreadsheets, databases, and inventories with statistical, financial and non-financial information
    • Assist in the organizing of promotional events and traditional or digital campaigns and attend them to facilitate their success.Qualifications:
      • Bachelor's degree in marketing, business, or related field.
      • 2 years of sales and marketing experience.
      • Competency in Microsoft applications including Word, Excel, and Outlook.
      • Experience working with CRM/customer communication platforms.
      • Effective written and verbal communication skills.
      • A high level of attention to detail/strong organization skills.
      • Ability to work effectively within a team and independently.Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.Planet Fitness is an Equal Opportunity Employer

        Job Posted by ApplicantPro

Keywords: Planet Fitness Franchises, New England , Marketing Specialist, Advertising , Orange, Northeast

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