Web Marketing Manager

Company: Littleton Coin Company
Location: Littleton
Posted on: June 25, 2022

Job Description:

Web Marketing Manager, Littleton, NHDrive revenue growth for a rapidly expanding Web Marketing team. Responsible for all advertising/promotion aspects, working with multiple strategic partners.About our company: Now 100% employee owned with a successful 75-year history, Littleton Coin Company is one of the largest direct response companies in the nation to sell coins, paper money and supplies to enthusiastic collectors. We are also one of the largest employers in Northern New Hampshire. We offer competitive pay and great benefits, including a 401(k) plan with up to 6% match, Employee Stock Ownership Plan, onsite wellness programs and a friendly, pleasant work environment. Position is located at company headquarters in Littleton, NH.With a Marketing investment that has doubled in the last 3 years, we're seeking a motivated individual to rapidly grow our E-Commerce opportunities. As the manager for our busy Web Marketing team, you'll lead and coordinate all website strategies and plans to include paid search, SEO and content to meet both company and marketing objectives. Primary responsibilities include:Lead ecommerce efforts from start to finishDevelop and execute strategies for driving growth of ecommerce channel through paid search, paid social and SEOOverseeall details in the timely, effective and efficient management of web projectsWorking with multiple boutique partners & strategic partners to achieve company goalsManaging the web team by establishing objectives, evaluating performance and coachingAcquisition of new online leadsDeveloping and maintaining systems to both measure and analyze web effectivenessReacting to incoming data to meet marketing plan goalsReporting results to senior managementRecommending changes to increase visit length, click-through rates, navigational and functionality improvements, and moreQualified applicant will have:4-year college degree, preferably in Business or Web MarketingSpecialized courses in direct marketing and/or website managementMinimum 3 years in project management or planning and analyzing a websiteMinimum 2 years managing and coaching employeesMinimum 5 years working in an office environment with limited supervisionProven planning and management skillsExcellent communication, organizational and project management skillsStrong interpersonal and coaching skillsStrong math skills and attention to detailTechnological competency

Keywords: Littleton Coin Company, New England , Web Marketing Manager, Advertising , Littleton, Northeast