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Marketing Director

Location: Jay
Posted on: August 8, 2022

Job Description:

JOCKO FUEL is among the world's fastest-growing providers of premium sports and lifestyle nutritional products headquartered in Jay, Maine. JOCKO FUEL's core principles focus on clean, natural, and functional ingredients to support a disciplined approach to leading a healthier lifestyle.
JOCKO FUEL bears the namesake of retired Navy SEAL, world-famous podcaster, and NY Times best-selling author, Jocko Willink. Jocko, together with CEO Pete Roberts, conceptualized and established the brand in 2017. A year later, JOCKO FUEL's product line launched with our all-time best-selling product, Joint Warfare. Our product line has grown to include GO energy drinks, M--LK protein powders, pre-workout powders, Greens, and various other supplements offered in a variety of formats.
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JOCKO FUEL is looking for an on-site Marketing Director that will report directly to the CEO. This is a great opportunity for someone who likes a fast-paced environment. This position will work with the executive team directly to help craft and execute the company's marketing and advertising efforts. The marketing director will have access to a seasoned in-house media team capable of high-level media production. Must have a minimum of 5 years of previous experience. CPG experience is a plus.

  • Overseeing marketing department.
  • Evaluating and developing our marketing strategy and marketing plan.
  • Planning, directing, and coordinating marketing efforts with the executive team.
  • Developing new and innovative ways for market penetration.
  • Identifying potential customers.
  • Developing promotions with advertising & sales managers.
  • Understanding and developing budgets and finance, including expenditures, return-on-investment and profit-loss projections.
  • Developing and managing advertising campaigns.
  • Building brand awareness and positioning.
  • Supporting sales and lead generation efforts.
  • Coordinating marketing projects from start to finish.
  • Organizing company conferences, trade shows, and major events.
  • Overseeing social media marketing strategy and content marketing.
    -Out-going: -You're okay to be the first to say hello.-Solutions-Oriented: -You ninja the heck out of problems.-Punctual: -You hit the ground running.-Growth-oriented: -You're not just about the job but also the journey.-Enthusiastic about puppies. -Seriously, we mean that.
    • Bachelor's degree in business, marketing, communications, or related field.
    • 5 Years minimum experience in marketing and running a marketing team.
    • Proven marketing campaign experience.
    • Effective time management skills and the ability to multitask.
    • Strong copywriting skills.
    • Attention to detail.
    • Proven ability to manage budgets.
    • Professional and proactive work ethic.
    • High competence in project and stakeholder management.
    • Excellent interpersonal, written and oral communication skills.
    • Experience with digital marketing forms such as social media marketing and content marketing.
    • Competency in Microsoft applications including Word, Excel, and Outlook.
    • Competency in Adobe Suite a plus.
      JOCKO FUEL provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Keywords: JOCKO FUEL, New England , Marketing Director, Advertising , Jay, Northeast

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