Field Marketing Representative
Location: North Pownal
Posted on: September 25, 2022
A cannabis operator in Western Massachusetts is seeking a Field
Marketing Specialist to join their Marketing Department. Someone to
be responsible for assisting the Marketing Manager in the annual
planning, development, managing and evaluation of field marketing
plans within an assigned territory. The Field Marketing Specialist
will be tasked with proactively planning and executing retail
marketing initiatives that align with big picture marketing
strategies and support sales goals/objectives.
--- Develop, plan and execute field marketing plans that
effectively support the company and its brand.
--- Understand and leverage consumer insights and segmentation
research to direct and influence regional programming.
--- Ensure local marketing programs that are activated are vetted,
legal approval obtained, and compliant.
--- Responsibilities include the allocation of resources, budget
review and reconciliation, approval and submission of all expenses,
and adherence to all company and governmental regulatory
--- Manage the Marketing budget for designated territory.
--- The aptitude to understand and translate brand strategy as well
as targeting and positioning for the development of actionable
marketing/sales-related retail initiatives.
--- Prospect and identify local marketing opportunities for brand
fit that support the marketing and sales objectives/strategies.
--- Submit regular programming execution evaluations and updates as
requested by the Marketing Manager. Required Skills
--- 2+ years of marketing experience in a related role in the
cannabis and/or traditional CPG space.
--- A deep understanding of the job function and comfortability
working at the intersection of marketing and sales.
--- Ability to follow through on marketing projects from inception
--- Ability to analyze consumer insights, sales, and volume data to
identify market opportunities to endorse brand development.
--- Fundamental knowledge of marketing principles, practices,
tactics, and tools.
--- Strong interpersonal and communication skills are required.
--- Must be able to make decisions independently and recommend
viable solutions to issues.
--- Proficiency with Microsoft Office applications and additional
software programs for marketing/creative design.
--- Must have a team-first, collaborative mindset.
--- Ability to work well in a fast-paced, ever-changing
--- Exceptional time management skills with the ability to
--- Must have excellent customer service skills with the ability to
work with both internal and external customers.
--- Detail and results orientated.
--- The highest degree of ethics and professional conduct at all
--- Bachelor's degree required. Desired Skills
- Field Marketing: 2 years (Preferred)
- Promotional Marketing: 2 years (Preferred)
- Retail Marketing: 1 year (Preferred)
- Management: 1 year (Preferred) About FlowerHireFlowerHire is on
a mission to build a conscious cannabis community, one hire at a
time. As the leading Cannabis Talent Agency and Platform in North
America, FlowerHire has filled hundreds of positions in over a
dozen US states since our inception in 2017, prior to California
fully legalizing. FlowerHire works with marquee brands and multi
state operators in all parts of the cannabis vertical. FlowerHire
believes that the cannabis movement will continue to positively
impact the human condition more than any other emerging industry in
modern history. Our core values include Community, Authenticity,
Transparency, and Execution. FlowerHire provides retained Executive
Search and Contingent Staffing services for strategic hiring
support. For candidates, FlowerHire offers white glove career
support for those entering the exciting, but often misunderstood,
Cannabis industry.Benefits Benefits:
- Dental insurance
- Employee discount
- Flexible schedule
- Health insurance
- Paid time off
- Referral program
- Vision insurance Equal opportunity employerFlowerHire is an
Equal Employment Opportunity Employer. All qualified applicants
will receive consideration for employment without regard to race,
color, religion, sex, national origin, sexual orientation, gender
identity, disability and protected veterans status or any other
characteristic protected by law.
Keywords: FlowerHire, New England , Field Marketing Representative, Advertising , North Pownal, Northeast
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