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Digital Marketing Manager/Email Specialist

Company: Maine Lobster Now
Location: Saco
Posted on: November 26, 2022

Job Description:

Our Company:Maine Lobster Now is an eCommerce seafood company based in Saco, Maine. We specialize in delivering fresh, high-quality seafood products nationwide.We're a Google recognized business. Check out our feature! https://economicimpact.google.com/state/me/#maine-lobster-nowJob Duties & Responsibilities:

  • Create and execute marketing campaign components - design and build emails, marketing flows, triggers, landing pages, forms, etc.
  • Integrate marketing automation tools on website, blog platform, landing pages, forms, social media, and other owned platforms, as well as Facebook paid media
  • Understand and evaluate campaign metrics; distribute campaign performance including revenue attribution and other KPIs
  • Plan and manage a full content calendar for social media, email and SMS
  • Plan and perform A/B testing to improve marketing assets and campaign performance
  • Segment and analyze prospect database for targeted campaigns
  • Perform data cleansing with database and ensure compliance with CANSPAM and other regulations
  • Conduct research and utilize third-party databases to identify potential leads
  • Assist in project managing web and content campaigns
  • Coordinate with internal teams to execute campaigns and content changes
  • Manage external vendor projects and relationships where appropriate
  • Perform additional related duties as assignedRequired Qualifications:
    • 4-6 years of digital marketing experience
    • 4-6 years of managing social media accounts on TikTok, Instagram, Youtube and Facebook
    • 4-6 years of strong email marketing experience, preferably ActiveCampaign, SEO, Digital Marketing and/or Inbound Marketing Automation
    • 3-5 years working in an enterprise SMS system, preferably Attentive
    • 2-3 years in Asana or similar project management software
    • Must have working knowledge of Magento and Shopify
    • Strong copywriting skills
    • Skills in analyzing data, reporting metrics, and communicating key results
    • Team player, willing to work collaboratively/cross-functionally
    • Organizational skills and attention to detail
    • Time management skills with a proven ability to meet deadlines
    • Strong analytical and problem-solving skills
    • Communication skills, both written and verbal
    • A passion for creating innovative digital marketing solutions
    • Ability to work in a fast-paced environment

Keywords: Maine Lobster Now, New England , Digital Marketing Manager/Email Specialist, Advertising , Saco, Northeast

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