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Channel and Event Marketing Manager

Company: Kentico
Location: Bedford
Posted on: March 20, 2023

Job Description:

About the jobKentico Software is the company behind Xperience, the Digital Experience Platform (DXP). We're a global player, at the top of the middle market in the field of DXP platforms that enable customers manage their website and orchestrate digital marketing activities. Our goal is to provide our growing customer base with the best way to work with online content.We are looking for a new colleague to join our team in our Bedford, NH officeto initiate, assess, and coordinate co-marketing campaigns with our North-American partners.
Our Marketing and Sales success is tied to a successful partner network. We really care about our partners and have a very close relationship with them. In return, they appreciate us, so a lot of our partnerships have stood the test of time. Our dedicated Channel Marketing team cooperates with Channel Growth Managers in the Sales team to drive partner co-marketing activities.We have a new DXP, which means our co-marketing activities will shift towards our new SaaS solution. Currently, we coordinate all campaigns from our HQ in Brno and from the UK, but as North America is our largest market, we are looking for someone to take the cooperation with our US partners to another level on the ground.
What will you be doing?

  • Directly communicate with partners, build relationships with them, and plan co-marketing activities
  • Set up reasonable and achievable goals together with Channel Growth Managers and/or partners for co-marketing campaigns or events
  • Guide partners in the preparation of Kentico-related content
  • Manage and execute co-marketing activities by preparing assets such as landing pages/emails for events and campaigns
  • Monitor the goals and results of these activities
  • Run/attend in-person and virtual events organized by Kentico or hosted by third-party vendors, including managing sponsorships
  • Support Sales and partners with third-party events
  • Communicate with external agencies
    With whom will you work?Apart from our partners, your marketing colleagues will be by your side. You will report to Yvette Hastings, the Director of Channel and Content Marketing (United Kingdom) and cooperate with the US and Czech teams.We work shoulder to shoulder with the Sales, especially US Channel Growth Managers, as our goals are aligned.
    What we look for:
    • Excellent project management and communication skills
    • Strong cooperative approach
    • A customer-centric approach
    • Listening skills and empathy
    • Proactive attitude and persistency
    • If you can create audio-visual content, we will be pleasantly surprised.
      What do we offer?
      • Friendly atmosphere: support and consultations regarding anything you do/need.
      • Chance to grow and develop your skills
      • Freedom to create
      • Generous Paid Time Off (PTO)
      • Company match on 401(k) contributions
      • Healthcare, dental, vision plans, life insurance, FSA and more
      • Flexibility to work from home

Keywords: Kentico, New England , Channel and Event Marketing Manager, Advertising , Bedford, Northeast

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