Digital Marketing Manager

Company: Global Channel Management, Inc.
Location: Stamford
Posted on: January 17, 2020

Job Description:

Digital Marketing Manager needs 5+ years work experience in digital marketing at a CPG company or agency Digital Marketing Manager requires: Ability to travel 10% of time. MBA Digital Marketing Manager duties: guides the go-to-market (GTM) teams on how best to market in a digital world and helps them construct executions that are best-in-class. The Digital Marketing Manager also acts as our digital representative externally, partnering with key retailers in digital and ecommerce activity and managing agencies as appropriate strategy, creation and execution of all social media and has a Marketing Coordinator direct report to help manage these responsibilities Creates global strategies for all digital efforts, working closely with GTM teams and Creative Work with brand and Creative teams to create global strategies for digital advertising, social media, websites, CRM, Determine optimal digital platforms and benchmark metrics for success Help brand teams develop annual calendar of digital events Keep an eye on the overall digital customer experience, and drive horizontal connections between all digital initiatives, applications and channels and the multi-channel customer experience Create guidelines for retailer.com activities

Keywords: Global Channel Management, Inc., New England , Digital Marketing Manager, Executive , Stamford, Northeast