Senior Vice President, HVAC Marketing

Company: HomeServe USA
Location: Norwalk
Posted on: January 17, 2020

Job Description:

Company Overview: HomeServe USA, a 2019 certified Great Place to Work, provides emergency repair plans which are like roadside assistance for your home. Our vision is to become the top-of-mind solution for consumers when something goes wrong in their home. Our incredible growth is fueled by a dynamic team who values collaboration, innovation and delivering exceptional customer service, all while working in a fun and friendly environment. HomeServe USA is part of a global organization that serves millions of customers in the US, UK, France, Italy and Spain. Come see why you should work for HomeServe USA! Position Overview: - HomeServe aspires to be the world's most trusted provider of home repairs and improvements. Our incredible growth is fueled by a dynamic team who values collaboration, innovation and delivering exceptional customer service, all while working in a fun and friendly environment. HomeServe North America is part of a global organization that serves millions of customers in North America and Europe. - - - A key element of delivering our vision is growing our HVAC business in North America through a combination of organic and M&A growth. Reporting directly to the Managing Director of HVAC North America, the SVP HVAC Marketing will play an integral role in building out HomeServe's HVAC/on-demand business, including determining the strategy, growing organically existing HVAC operations, developing partner on demand programs and coordinating/integrating businesses to be acquired. Additionally, the SVP will be called upon to share expertise and guidance for HVAC and on-demand with the global HomeServe team. Some international travel will be likely. - Responsibilities: Determine the overall HVAC marketing and product strategy Work with the wider HomeServe Marketing and Product teams to execute the HVAC strategy Manage and/or coordinate HVAC marketing resources across HomeServe and acquired companies Determine and manage the branding and marketing for all HS owned HVAC companies and operations Design and implement the customer experience for HVAC Planning and executing multi-channel marketing programs to achieve agreed goals and objectives Own and drive product development for HVAC Determine and deliver accurate, timely and insightful reporting for existing and new HVAC companies to be acquired Collaborate with our operations team to manage the conversion of those leads to sales, including overseeing the contact center (and related consultants). This includes optimizing our lead-nurturing processes through all offline and online channels Determine the policies and procedures used for customer service, including escalations Oversee the review and online/social media presence for all HVAC entities Manage the marketing budget and make sure it aligns with operational capacity planning Qualifications Bachelor's degree in Business Management or a related field. Advanced degree preferred Five years' experience in marketing on-demand home services (preferably residential HVAC) Proven track record of success in general management and marketing Superior analytical and metrics-driven focus Proven experience creating, executing, and optimizing effective lead acquisition campaigns Demonstrated success with multiple forms of demand generation, including paid search, direct mail, inbound marketing techniques, email marketing, SEO, and social media Strong multi-tasking skills and ability to manage many detailed projects simultaneously Passion for marketing and growing businesses Excellent written and oral communication skills Excellent interpersonal and team skills Ability to navigate and influence across teams and diverse stakeholders, leveraging qualitative and quantitative measures to support opinions "Roll-up-your-sleeves" entrepreneurial spirit Travel up to 30%

Keywords: HomeServe USA, New England , Senior Vice President, HVAC Marketing, Executive , Norwalk, Northeast