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Enterprise Director of Marketing (Remote)

Company: HEI Hotels and Resorts
Location: Norwalk
Posted on: November 23, 2021

Job Description:

About Us: HEI manages an unparalleled portfolio of leading full-service branded hotels and luxury and lifestyle independent hotels across the U.S. We are the acknowledged experts on upper-upscale, luxury, and premium select-serve hotels in urban, super-suburban, and destination locations. At HEI, we recognize that our enormous success is solely the result of our greatest asset: Our People. Where people work is a choice. Against that choice, our greatest obligation is to ensure day in and day out that our associates have the compensation and benefits they deserve and industry leading tools, training and support that they need to excel. At HEI, simply said, we honor the privilege of our associates choosing us by investing in and making them more valuable. We value U.S. military experience and invite all qualified military candidates to apply. Overview:The Enterprise Director of Marketing is responsible for managing all areas of partnerships, programming, public relations, website, digital marketing and brand/collateral identity. This position will be based remotely and support The Westin San Antonio (San Antonio, TX), The Hotel at Avalon (Alpharetta, GA), The Brice Hotel (Savannah, GA) and The Brown Palace (Denver, CO). This position will be remote.Responsibilities:As the Enterprise Director of Marketing, you will be responsible for the continued overall development of the brand and its related programming and. Develop and implement several multi-phased PR and marketing strategies as a part of the hotels' ongoing dedication to provide guests and locals alike a unique and distinctive experience. Create, manage and implement all-encompassing PR and marketing plans and programs, both short and long term to increase revenues and build awareness.Works in tandem with all key areas of operations at each hotel, including food and beverage and sales & catering, to create experiential activations and integrated promotional opportunities in a continuous effort to further bolster the brands.In this role, the Enterprise Director of Marketing and Public Relations will develop, manage, and execute a wide array of innovative and brand-differentiating programming within the portfolio. The Director will develop partnerships with like-minded brands within the hotels' communities, developing and creating events, partnerships and promotions based off of these forged. Create, foster and maintain positive relationships with local business partners, sponsors, talent, vendors, brands tastemakers and cultural institutions for collaborative event opportunities. Work closely with Operations teams to identify marketing opportunities as it relates to on-property events; work in tandem with teams for implementation of programming.The Director will work closely with each hotel and provide strategic PR and marketing guidance to the hotel teams, and promote a culture of innovation and creativity via the on-property activations and partnerships in the various markets. Oversee all external and internal media and influencer partners and relationships. Work with digital counterparts to develop SEO strategy. Ability to manage marketing budget and performance-driven marketing plans. Ability to manage large-scale events and work in tandem with operations team on these events - from planning phase to management of events on-site - including but not limited to New Year's Eve, Halloween, various F&B events throughout the year.Be the driving force behind all aspects of the in-house guest experience as it relates to, but not limited to, entertainment, activations, and guest programming. Develop impactful sponsorship marketing opportunities and activation executions that are aligned with the brand.Oversee all on-property visual assets, including budget, strategy, development, and arrangement of photo and video shoots. Manage the production of all signage in hotel public areas. Partner with central marketing teams to develop creative materials required for on-property activations.This role participates in the development and execution of relevant strategies and tactics which result in creative revenue generation via innovative programming and activation at a property level. The Enterprise Director will manage the relationship with social media, PR, and similar agencies, as well as assist with all marketing campaigns.Manage creative process and provide strategic direction for all marketing related areas including but not limited to: social media, branding, signage, websites, digital & print advertising, collateral, and email campaigns. Development of press releases, media pitches, fact sheets, and client correspondences such as sales brochures.Programming & PartnershipDevelop local and national partnerships that align with each hotel's brand positioningCreate a robust programming calendar with weekly, monthly, and annual activationsCreate a marketing campaign for each activation, including but not limited to social media, email marketing, website/digital campaigns, digital listings, and PR OutreachPublic RelationsBuild strategic partnerships (link building campaign)Coordinate with operations & reservations teams to build packages and source add-onsCoordinate Press Release approval and distributionField media inquiries and conduct on-site media toursCreate press kits for visiting media and develop targeted media amenitiesCommunicate presence of in-house media to hotel teamsAttend and coordinate photographers for high-profile events on-site at supported hotelsSupervise on-site video/photo shootsParticipate in weekly PR calls/meetingsSave all incoming clips and maintain clip booksMonitor CVB PR leadsMaintain log of past high-profile guestsPrepare Image disksWebsite and Guidebook DevelopmentDevelop and advertise promotions on each hotel's home pagesConduct SEO conference callsResponsible for ongoing maintenance and monitoring of hotel websites and third party websitesResponsible for managing hotel's Social Media pagesAdvertisingCreate and implement advertising calendarMaintain advertising insertion orders/P.O.sProvide art direction and responsible for all advertising and marketing campaignsCoordinate email blasts for each hotel to extend promotional reachAccommodate field advertising requestsCoordinate all outgoing ads (both web and print)Hotel ResponsibilitiesSchedule weekly meetings with operations and salesCommunicate PR/marketing initiatives to key members of hotel staffTravel required up to 4 times per monthProvide support to hotel team members as neededPerforms any other job related duties as assigned.Qualifications:Bachelor's Degree in Marketing or relevant field is required.3+ years of past public relations/marketing experience.Essential prior experience in the field of hospitality with specific experience in public relations.Ability to work varying schedules to reflect the business needs of the Hotel.Ability to multitask.Ability to leverage Brand and enterprise processes and systems to support compliance, identify trends and support execution of strategies.Excellent working knowledge of Microsoft office, Excel, PowerPoint, InDesign, Photoshop, Adobe Illustrator.Strong analytical skills, ability to identify relevant data and leverage to positively impact hotel revenues.Ability to effectively communicate and influence key leaders in the organization.Benefits:HEI Hotels and Resorts is committed to providing a comprehensive benefit program that offers you choices for your physical, mental and financial wellness, creating value in your most important investment - you!For your physical and mental wellness we offer competitive Medical, Dental and Vision insurance programs geared to you and your family's needs as well as Vacation/Sick/Holiday benefits. For your financial wellness, HEI provides a wide array of coverage, including Supplemental, Spousal and Child Life insurance as well as Short and Long-Term Disability plans. Our 401(k) Savings Plan with matching funds, and discounts through our 'YouDecide' and Hotel Room Discount programs provide additional incentives for choosing HEI as the employer of your future.HEI Hotels and Resorts is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.

Keywords: HEI Hotels and Resorts, New England , Enterprise Director of Marketing (Remote), Executive , Norwalk, Northeast

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