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Employer Brand Manager

Company: The RiverWoods Group
Location: Fremont
Posted on: January 16, 2022

Job Description:

Overview: Are you an experienced marketing professional looking for a new opportunity? Join Us! The RiverWoods Group, parent company of RiverWoods, a nationally-accredited non-profit Continuing Care Retirement Community in Exeter; NH, is seeking an experienced Employer Brand Manager to join our team. This role will be responsible for: - Optimizing response level/interest to all open positions across the system - Building awareness of RiverWoods as an employer to all local communities - Working with local schools, businesses, and citizens to form working partnerships with RiverWoods - Increasing awareness of internal employee programs and culture - Promoting RiverWoods to current employees Benefits: - Medical and Dental Insurance, after 30 days of employment - 403(b) Retirement plan with a company match - Earned Time off, start at 15 days - 6 Paid Holidays, 2 Personal Days - Wellness Programs - On-site fitness opportunities - Employee meal program - Education assistance Responsibilities:

  • Develops and manages marketing plan for attracting new employees in conjunction with Talent Acquisition and Marketing Teams.
  • Provides direction in the development and placement of help wanted advertising utilizing appropriate media outlets.
  • Develops marketing materials to attract new employees while adhering to company brand standards.
  • Provides the expertise to optimally refresh and leverage the employment brand to maximize awareness and motivate candidates to action.
  • Analyzes pertinent recruitment information within the Applicant Tracking System to help determine and prioritize future recruitment focus.
  • Monitors applicant traffic and recommends actions for improvement.
  • Accurately tracks and measures performance metrics/KPIs. Utilizes results for future decision-making.
  • Prepares requested data insights and reporting in a timely manner.
  • Communicates with talent acquisition team and monitors trends in recruiting success.
  • Works with outside vendor(s) to ensure search engine optimization is maintained.
  • Represents RiverWoods in all local community outreach including high schools, colleges, businesses, and social organizations.
  • Assesses local sponsorship and partnership opportunities with marketing leadership.
  • Develops marketing materials and communications to support area-led activities using templates, tools, and best practices. Manages distribution.
  • Maintains open communication with in-house marketing team regarding timing and methods of marketing communication.
  • Provides internal marketing communications from HR to the communities and staff (i.e., intranet content and other communication media).
  • Committed to continuous change and process improvement for efficiency or enhancing the employee experience.Qualifications:
    • Four-year college degree in Marketing or related field
    • Five + years' experience in Marketing/Marketing Communications/Marketing Analysis
    • Possess strong understanding of social media platforms and their advantages under certain circumstances (i.e., targeted recruiting)
    • Must be familiar with Google Analytics, SEO and website architecture
    • Superior written communication skills
    • Proven analytical skills
    • Creative ability in preparing communications to diverse audiences
    • Well organized and detail oriented
    • Must be a self-starter and highly motivated
    • Proficiency with Microsoft Word, Excel, and PowerPoint


      RiverWoods is committed to providing the highest level of service and care to our residents and team members. As such, all employees are required to be fully vaccinated against COVID-19.

      RiverWoods Group: Northern New England's Largest Family of CCRCs

      Three Communities, One Philosophy: Providing Community and Peace of Mind

      Since 1994, every day we honor our founding premise: we are here to make things better. Everyone who works here, who serves on our board, who comes to live at one of our communities is connected to this concept. We are about making things better for people, every day. We believe that growing older should enhance, not diminish, the opportunity for a productive and rewarding life.

      Each member of our team plays a critical role in achieving our mission: to create community and provide peace of mind to our residents. At RiverWoods, you will have the opportunity to work in a bright, attractive and vibrant community and enjoy a thriving long-term career.

      If you're looking for work that has meaning, purpose, and a future - then RiverWoods is for you.

Keywords: The RiverWoods Group, New England , Employer Brand Manager, Executive , Fremont, Northeast

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