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Sr. Associate Director, Metabolic Omnichannel Marketing (Ridgefield, CT)

Company: Boehringer Ingelheim
Location: Ridgefield
Posted on: September 25, 2022

Job Description:

Description: Manages and coordinates the development, implementation and monitoring of the Jardiance family Metabolic marketing Omnichannel plan. Participates in the development of marketing strategies and leads the development of marketing tactics to meet business goals. Is recognized as an expert for the brand and/or indication and therefore provides leadership, mentoring and guidance to others. As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development and delivery of our products to our patients and customers. Our global presence provides opportunity for all employees to collaborate internationally, offering visibility and opportunity to directly contribute to the companies' success. We realize that our strength and competitive advantage lie with our people. We support our employees in a number of ways to foster a healthy working environment, meaningful work, diversity and inclusion, mobility, networking and work-life balance. Our competitive compensation and benefit programs reflect Boehringer Ingelheim's high regard for our employees. Duties & Responsibilities Manages and coordinates the development, implementation and monitoring of core elements of the Jardiance family Metabolic marketing Omnichannel plan. Leads the development and implementation of marketing tactics to ensure attainment of goals related to these core elements. Oversees development and implementation of relevant Metabolic Omnichannel tactical plans (i.e., Next Best Action suggestions, Hybrid & Global Content Development, Content Library Management, NBA Business Rule Creation, Non-person promotion integration, market research, etc.) Assists in the development and execution of identified Metabolic marketing non-person promotional tactics. Represent brand with internal and external stakeholders . Collaborates with and coordinates with other brand team members, external agencies and BIPI extended team members' alignment of marketing tactics with overall strategy. Monitor/analyze product and market performance, competitive intelligence, market research to identify key growth opportunities and challenges facing the brand so as to define actions/tactics to advance brand toward its strategic objectives. Support annual business planning process as per schedule. Present to Senior Management as needed. Person will be hired at the level commensurate with their experience. Associate Director - Requirements

  • Bachelor's degree from an accredited institution required.
  • MBA preferred.
  • Five-plus (5+) years of experience in the pharmaceutical industry or strategic marketing, including three (3) years of US pharmaceutical marketing or related pharma experience.
  • Experience working directly with digital partners to develop and execute initiatives strongly preferred (e.g. Google, third party media providers, social media community platforms, etc.).
  • Experience in guiding and integrating digital analytics and driving metrics based optimization strongly preferred.
  • Demonstrated project management skills.
  • Demonstrated ability to manage budget and resources.
  • Key contributor in development of marketing strategies that influence tactical implementation for brand teams.
  • Demonstrated ability to achieve results in a highly matrixed organization.
  • History of successful performance.
  • Demonstrates acceptable level of performance for all AD, Marketing competencies/capabilities and AAI Behaviors.
  • Proficiency in MS Office, Outlook and database applications.
  • Ability to travel (may include overnight travel). Sr. Associate Director - Requirements
    • Bachelor's degree from an accredited institution required.
    • MBA preferred.
    • Eight-plus (8+) years of experience in the pharmaceutical industry or marketing, including five (5) years of US pharmaceutical marketing or related pharma experience.
    • Experience working directly with digital partners to develop and execute initiatives strongly preferred (e.g. Google, third party media providers, social media community platforms, etc.)
    • Experience in guiding and integrating digital analytics and driving metrics based optimization strongly preferred
    • Demonstrated leadership skills.
    • Previous supervisory experience preferred.
    • Demonstrated project management skills.
    • Demonstrated ability to manage budget and resources.
    • Demonstrated ability to achieve results in a highly matrixed organization.
    • History of successful performance.
    • Demonstrates acceptable level of performance for all Sr. AD, Marketing competencies/capabilities and AAI Behaviors.
    • Proficiency in MS Office, Outlook and database applications.
    • Ability to travel (may include overnight travel). Eligibility Requirements
      • Must be legally authorized to work in the United States without restriction.
      • Must be willing to take a drug test and post-offer physical (if required).
      • Must be 18 years of age or older.
      • This position will require individuals to be fully vaccinated against COVID-19 or have an approved medical or religious accommodation. Who We Are At Boehringer Ingelheim we create value through innovation with one clear goal\: to improve the lives of patients. We develop breakthrough therapies and innovative healthcare solutions in areas of unmet medical need for both humans and animals. As a family owned company we focus on long term performance. -We are powered by 50.000 employees globally who nurture a diverse, collaborative and inclusive culture. -Learning and development for all employees is key because your growth is our growth. Want to learn more? - Visit and join us in our effort to make more health. Boehringer Ingelheim is an equal opportunity global employer who takes pride in maintaining a diverse and inclusive culture. We embrace diversity of perspectives and strive for an inclusive environment, which benefits our employees, patients and communities. All qualified applicants will receive consideration for employment without regard to a person's actual or perceived race, including natural hairstyles, hair texture and protective hairstyles; color; creed; religion; national origin; age; ancestry; citizenship status, marital status; gender, gender identity or expression; sexual orientation, mental, physical or intellectual disability, veteran status; pregnancy, childbirth or related medical condition; genetic information (including the refusal to submit to genetic testing) or any other class or characteristic protected by applicable law.

Keywords: Boehringer Ingelheim, New England , Sr. Associate Director, Metabolic Omnichannel Marketing (Ridgefield, CT), Executive , Ridgefield, Northeast

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