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Marketing Manager

Company: Lighthouse Professional Services
Location: Shelton
Posted on: September 25, 2022

Job Description:

Lighthouse Professional Services, a division of Staffing 360 Solutions group of companies, has been providing contract and direct hire talent to client companies, ranging from small businesses to Fortune 500 corporations for over 50 years. Our offices are in New York, Connecticut, and Massachusetts, and we work with clients across the country. Our management and recruiting teams are led by experienced industry professionals. We invest in excellent working partnerships, powered by people.We are currently seeking a Marketing Manager for a client in Shelton, CT. About the Role:The role of the Marketing Manager will be to partner with the President, Product Management, Sales, and International Marketing teams to drive marketing strategies and new product launches. This role will support the sales effort through activity-based lead generation and nurturing campaigns. Ensure that the company's unique products, technology and image are marketed and communicated effectively and consistently. This role will develop and oversee the execution of the marketing strategy and tactics for the organization. The Marketing Manager will have experience building and elevating direct reports, to continue to enhance the department.Responsibilities:Develop cohesive strategies and tactics to drive qualified lead traffic and boost company branding among the industryCollaborate with Sales Manager and key stakeholders to identify regions and industries to targetWork cross functionally with all departmentsStrong analytical ability to evaluate end-customer experienceConduct market analysis to identify challenges and opportunities for growthReview global market to help enhance and build relationships within our industryBuild marketing programs to support specific objectives across different channels and segments in support of overall strategic marketing planDeploy successful campaigns from ideation to executionProduce valuable and engaging contentBuild strategic relationships with key industry playersEvaluate the impact of marketing programs in achieving their stated objectivesMeasure and report on performance of all campaignsAnalyze customer behavior and adjust campaigns accordinglySupervise, mentor team members, and provide guidance and serve as thought leader for internal business partnersManage and continue to elevate a highly efficient teamProvide feedback to team members against individual and department goalsRequirements:MBA or Bachelor's Degree in Marketing or related field7+ years of Marketing with 3+ years of Digital Marketing experience preferred4+ years of Management experienceDemonstrable experience generating and nurturing leads, managing SEO/SEM, and maintaining a marketing databaseExperience in identifying target audiences and devising digital campaigns that engage, inform, and motivateProficient knowledge of and PardotStrong leadership skills with a strategic mindset and data-driven thinkingExcellent verbal and written communication skillsStays up to date with latest trends and technologies in the marketDuration: Direct HireLocation: Shelton, CT (100% on-site)Pay Rate: $$120K-$130K/year Qualified candidates are encouraged to apply immediately!Please include a clean copy of your resume, salary expectations and any references.Submit resumes to: Some clients require proof that temporary associates have received all required doses of the COVID-19 vaccine by their first date of employment, unless a reasonable accommodation recognized by law is approved. To request an accommodation, please email Opportunity Employer/Protected Veterans/Individuals with Disabilities

Keywords: Lighthouse Professional Services, New England , Marketing Manager, Executive , Shelton, Northeast

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