Digital Marketing Manager
Company: AHA Insurance Network Inc
Location: Hampton
Posted on: January 27, 2023
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Job Description:
Description: The Digital Marketing Manager will collaborate on a
wide variety of projects, including web and email marketing, SEM +
SEO, re-targeting display ads, and paid social advertising. This
role is a great fit for a curious and entrepreneurial doer looking
to breathe new life into a traditional industry.The Digital
Marketing Manager will leverage digital channels to inform members,
prospects, partners, influencers, and employees about what makes
the company unique, including its mission and values: SIAA's
commitment to independent insurance agencies, distinctive company
culture, and approach to growth and innovation. The Digital
Marketing Manager is responsible for delivering tactical strategies
that align with brand goals, reporting on performance, and deriving
conclusions and actionable insights to improve program efficiency
and grow the membership of the network. This person will partner
with cross-functional teams to understand the business and drive
leads at a profitable return on ad spend (ROAS). The candidate must
be experienced and comfortable reporting results and educating all
levels of management. Primary Responsibilities:-- Maintain all SIAA
web properties including content updates, landing pages, and online
forms -- Contribute to campaign automation strategy and build
within CRM and marketing platforms-- Developing, execute, and
analyze digital marketing strategies around owned, earned and paid
media to grow demand, traffic, and brand awareness of SIAA and its
owned master agencies -- Strategically manage channel strategies
which include SEM + SEO, display retargeting, and paid social
marketing with a heavy focus on optimization to ensure ROI goals
and sales/traffic targets are being met-- Work closely with the
design group, marketing managers, and content teams on campaigns to
elevate content across paid and organic marketing channels-- Build
out paid social media campaigns and optimize against an acquisition
forecast; monitor and report on portfolio performance; develop
reporting and insight capabilities and processes to effectively
assess progress and opportunities from various campaigns-- Set-up
testing plans within each channel (copy, ads, landing pages,
automation, creative) for continuous performance improvement--
Monitor and report out organic search results, performing keyword
research, bench-marking changes, and working cross functionally
with technical teams-- Track the market and competitors for trends
and opportunities, subsequently using that information to make
recommendationsRequirements:-- Bachelor's Degree -- 3+ years in a
similar role, preferably in a B2B environment, B2C experience is
desirable-- Experience developing and executing digital marketing
strategies and tactics-- Track record of managing paid search, paid
social, and display advertising programs to a profitable ROI--
Highly motivated self-starter-- Comfortable working independently
to achieve a successful result-- Strong analytics and presentation
skills-- Ability to analyze marketing campaigns and present
recommendations based on results-- Experience with Google Analytics
or similar reporting tool, Google Tag Manager, Search Console--
Background in using CRM, Marketing Automation Systems -- Position
is hybrid PI201011156
Keywords: AHA Insurance Network Inc, New England , Digital Marketing Manager, Executive , Hampton, Northeast
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