Senior Manager Digital Operations - Zotos

Company: Henkel group
Location: Darien
Posted on: March 20, 2023

Job Description:

At Henkel, you can be a game changer and craft your career. Unleash your entrepreneurial spirit by bringing your ideas to life within a global team. Our leading brands and technologies, along with our high-performing businesses will provide you with countless opportunities to develop your skills and explore new paths. Your career at Henkel will contribute to a more sustainable future, while you grow within our vibrant, diverse culture of trust and belonging. If you're up for challenging the status quo, join our team of pioneers and make your mark on the future with us.
Do you dare to make an impact?


The Senior Manager Digital Operations will play a critical role in enhancing the performance of two website's - zotosprofessional.com and betternatured.com, and driving a seamless customer experience. You will help provide transparency around performance, inform and manage the SEO/SEM strategy, execute email campaigns, content updates and identify opportunities with scalable best practices. You'll help drive impact, improvement, and innovation to create a frictionless online shopping experience and help grow our eCommerce business. You'll partner with Digital, Social/PR, Brand and Tech teams to support site feature prioritization, requirements, content updates and builds. You'll advise on and partner with various internal teams to improve processes, identify opportunities, and scale best practice and governance, driving continual assessment and improvement of the site's execution.

YOUR ROLE

• Ensure seamless operation of key digital touchpoints (website, email, seo/sem, qr codes, pixels, attribution links) for multiple branded e-commerce sites. Work closely with site leaders, marketing, social/PR to review, resolve and respond to each inbound request and/or mitigate issues in a timely manner.
• Work with measurement framework and set of KPIs, monitoring the progress and extracting insights for further optimization to meet or exceed standards. Provide monthly reports to key stakeholders and implement aligned optimizations to provide a seamless and frictionless user experience.
• Ensure proper SEO/SEM implementation to improve rankings and traffic for multiple branded e-commerce sites. Make recommendations for improving and optimizing our website and social media pages based on data and best practices. This includes conducting keyword research and generating new keyword and content ideas for our website and updating outdated website content. Develop link-building strategies and provide input into paid search campaigns.
• Execute, analyze and optimize promotional email campaigns to meet or exceed industry standards and increase AOR.
• Coordinate and periodically update content for new page concepts, brand updates, site updates, promotions, with key stakeholders. Help drive consistent improvement in content operations, incl. quality assurance and content reuse and scalability across different sites.
• Works side-by-side with digital, social, and advertising teams to ensure campaigns run smoothly. Provide support in the planning and development of digital activities, incl. SEM and full funnel campaigns.
• Ensure consumer data privacy. Communicate necessary requirements to all key stakeholders (brand, digital, PR, advertising and social teams) and ensure compliance.
• Build and maintain reports, data visualizations and interactive dashboards. Analyze data and present data-driven recommendations for key stakeholders, ensuring data accuracy, quality, and consistency.
• Work closely internal & external stakeholders regarding advanced digital marketing analytics.
• Manage customer service software platforms for key communication needs (chat, video, text).
  
  
  YOUR SKILLS
  
  

  • Bachelor's degree in information technology, computer science, or related area
  • 5+ years in Management Consulting, Site Operations, Site Merchandising, Product Management, SEO/SEM, eCommerce merchandising, or related area.
  • Working knowledge of HTML and CSS
  • Strong analytical skills with experience using data analysis tools like Google Analytics.
  • Proficient in SEO / SEM. Knowledge of SEO best practices.
  • Familiar with CRM best practices and software - preferably Klaviyo. Experience handling large volume of emails and multiple ongoing campaigns.
  • Analytical and process-oriented, comfortable making data-driven decisions, and thirst for continuous improvement.
  • The ability to not only report on the data, but to extract and formulate meaningful actions.
  • Demonstrated ability to work as part of a cross-functional team and willingness to take on responsibilities outside primary job description when necessary. Highly motivated individual with strong interpersonal skills to effectively work in a collaborative team environment.
  • Ability to multi-task effectively in a fast-paced environment and maintain a strong focus and attention to detail.
  • Excellent written and verbal communication skills with the ability to present complex information clearly.
  • Intermediate to advanced understanding of Microsoft Office applications.
  • Startup team player with "roll up your sleeves" mentality that is resourceful, highly organized and a proactive self-starter with an attention to detail.
  • Hybrid role/part in-office; part off-site
    
    The salary for this role is $90,000.00 - $140,000.00. This is the range that we in good faith anticipate relying on when setting wages for this position. We may ultimately pay more or less than the posted range and this range is only applicable for jobs to be performed in Connecticut. This salary range may also be modified in the future.
    
    Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity and expression, and other legally protected characteristics.
    
    Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral. At Henkel's request only, preferred vendors may be invited to refer talent for specific open positions. In these cases, a fully-executed agreement with Henkel must be in place and current.
    
    All employees applying for an internal position must have a discussion with his/her manager about their interest in a job posting opportunity. The discussion will not preclude the employee from interviewing if their skills meet the job requirements.

Keywords: Henkel group, New England , Senior Manager Digital Operations - Zotos, Executive , Darien, Northeast