Director, Brand Management and Insights
Company: Agri-Mark/Cabot Creamery
Location: Waitsfield
Posted on: April 19, 2024
|
|
Job Description:
DescriptionHow would we describe a career with
Agri-Mark/McCadam/Cabot Creamery? More than 100 years of: Farmers,
Family, Mission, Purpose, Sustainability, Respect, Integrity, Work
Ethic, Teamwork, Pride in Award Winning Products, and
Agriculture.Cabot Creamery achieved B Corp certification in 2012
and became the world's first dairy co-op to do so. This
certification demonstrates our commitment to transforming the
global economy to benefit all people, communities, and the
planet.What you'll be doing:--Develop deep expertise in Cabot's
products, categories, and competitors through syndicated data,
store visits, online research etc.Responsible for the development
and communication of in-market strategy and planning with the
selling teams and key retailers.Collaborates with key internal
stakeholders to analyze key business challenges and
opportunities.Develop product positioning and key consumer
messaging to inform cohesive marketing communication across
consumer touchpoints.Oversee Insights team, effectively leveraging
data to uncover insights and drive business strategies/tactics.Lead
shopper marketing team, program, budget, and resources, including
outside shopper marketing agency.Work to drive efficiency in
shopper spend to deliver strong results in alignment with business
and sales goals.Work as liaison between sales and marketing, to
ensure collaboration on account strategy and presentations, and
information sharing between departments.Oversee content strategy on
ecommerce retailer platforms, ensuring that Cabot is exceeding
retailer standards.Partner with Sales and others on selling stories
and the development of strong selling tools.Manage shopper
marketing and insights budgets, and vendor relationships.Other
Projects and duties as assigned.What we are seeking:----10-15
years' experience in CPG marketing. Experience in dairy and/or
refrigerated categories a plus.A highly analytical and a motivated
self-starterStrong leadership and strategic thinking skillsA
consumer-centric orientation and a curiosity for uncovering
consumer insightsExperience managing shopper marketing program, and
a deep understanding of the retail landscapeDeep familiarity with
syndicated scanner and panel dataUnderstanding of retailer
ecommerce and retailer content requirementsAn understanding of and
love for the Cabot brand, and an appreciation for our co-op
structureExcellent written & verbal communication as well as
interpersonal skills.Must be deadline driven and
self-sufficient.Exceptional project management skills.Comfortable
reporting to team and management on performance and plans.Knowledge
and understanding of CPG (consumer packaged goods) business
strongly preferred.Enthusiasm for creating and optimizing internal
processes, systems, and tools (versus working with well-established
processes, systems, and tools).Bachelor's degree in marketing or a
related field required.--
Keywords: Agri-Mark/Cabot Creamery, New England , Director, Brand Management and Insights, Executive , Waitsfield, Northeast
Click
here to apply!
|