Director, Brand Management and Insights
Company: Agri-Mark/Cabot Creamery
Location: Waitsfield
Posted on: April 20, 2024
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Job Description:
Description How would we describe a career with
Agri-Mark/McCadam/Cabot Creamery? More than 100 years of: Farmers,
Family, Mission, Purpose, Sustainability, Respect, Integrity, Work
Ethic, Teamwork, Pride in Award Winning Products, and Agriculture.
Cabot Creamery achieved B Corp certification in 2012 and became the
world's first dairy co-op to do so. This certification demonstrates
our commitment to transforming the global economy to benefit all
people, communities, and the planet. What you'll be doing:
Develop deep expertise in Cabot's products, categories, and
competitors through syndicated data, store visits, online research
etc. Responsible for the development and communication of in-market
strategy and planning with the selling teams and key retailers.
Collaborates with key internal stakeholders to analyze key business
challenges and opportunities. Develop product positioning and key
consumer messaging to inform cohesive marketing communication
across consumer touchpoints. Oversee Insights team, effectively
leveraging data to uncover insights and drive business
strategies/tactics. Lead shopper marketing team, program, budget,
and resources, including outside shopper marketing agency. Work to
drive efficiency in shopper spend to deliver strong results in
alignment with business and sales goals. Work as liaison between
sales and marketing, to ensure collaboration on account strategy
and presentations, and information sharing between departments.
Oversee content strategy on ecommerce retailer platforms, ensuring
that Cabot is exceeding retailer standards. Partner with Sales and
others on selling stories and the development of strong selling
tools. Manage shopper marketing and insights budgets, and vendor
relationships. Other Projects and duties as assigned.
What we are seeking:
10-15 years' experience in CPG marketing. Experience in dairy
and/or refrigerated categories a plus. A highly analytical and a
motivated self-starter Strong leadership and strategic thinking
skills A consumer-centric orientation and a curiosity for
uncovering consumer insights Experience managing shopper marketing
program, and a deep understanding of the retail landscape Deep
familiarity with syndicated scanner and panel data Understanding of
retailer ecommerce and retailer content requirements An
understanding of and love for the Cabot brand, and an appreciation
for our co-op structure Excellent written & verbal communication as
well as interpersonal skills. Must be deadline driven and
self-sufficient. Exceptional project management skills. Comfortable
reporting to team and management on performance and plans.
Knowledge and understanding of CPG (consumer packaged goods)
business strongly preferred. Enthusiasm for creating and optimizing
internal processes, systems, and tools (versus working with
well-established processes, systems, and tools). Bachelor's degree
in marketing or a related field required.
Keywords: Agri-Mark/Cabot Creamery, New England , Director, Brand Management and Insights, Executive , Waitsfield, Northeast
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