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Senior Brand Manager, Pharmaceuticals & Nutrition

Company: Covetrus, Inc.
Location: Dublin
Posted on: February 25, 2021

Job Description:

Senior Brand Manager, Pharmaceuticals & Nutrition Dublin, OH (US) Title: Senior Brand Manager, Pharmaceuticals & Nutrition Location: Portland, ME; Dublin, OH; Boulder, CO; Remote COMPANY OVERVIEW Covetrus is an industry leading global animal-health technology and services company dedicated to empowering veterinary practice partners to drive improved health and financial outcomes. We bring together products, services, and technology into a single platform that connects our customers to the solutions and insights they need to work best. By providing a comprehensive suite of products, software, and services we drive improved patient health, strong client relationships, and successful financial outcomes for veterinary professionals. Our passion for the well-being of animals and those who care for them drives us to advance the world of veterinary medicine. SUMMARY We are looking for an innovative and entrepreneurial leader to be our Senior Brand Manager of Pharmaceuticals & Nutrition, reporting into the Director, Covetrus Branded Products. This is an exciting and rare opportunity to have a huge impact on a product line expected to experience exponential growth in the near term. In this role you will build and execute an integrated commercial brand strategy to support the growth and development of Covetrus Branded animal healthcare pharmaceutical & nutritional products positioned through traditional distribution and expanded B2C channels. This vital leadership role will establish and direct the development and implementation of brand, marketing plans and budgets that align with organizational goals and objectives. KEY RESPONSIBILITIES

  • Maintain an optimized portfolio of Covetrus Branded Pharmaceuticals by evaluating product lines by category to identify opportunities and recommend actions that enhance volume, customer penetration and profitability.
  • Lead the development of marketing plans that support key business and brand initiatives, new product launches and seasonal activities. Create, manage, and adapt a product roadmap to meet quarterly objectives/KPIs. Interface with leaders and team members from across the organization to achieve commercial goal
  • Analyze the competitive environment, and execute marketing strategies and tactics to achieve success based on market dynamics
  • Identify new product opportunities; work with cross-functional team to drive successfully from stage gate development process through commercial launch.
  • Execute campaigns including working with cross functional team of Sales, Marketing and Procurement for integrated brand communication plans.
  • Interface with all functions throughout the end-to-end development and launch of initiatives (including Sales, Marketing, Sourcing, Procurement, Finance, and Sales Operations) to deliver projects within the specified time, cost, and quality parameters.
  • Manage commercialization activities such as positioning, promotion, and sales enablement (sales training, tools & aids, national & regional meetings, etc.).
  • Build out analytics capabilities and perform ongoing and ad-hoc analysis to assess product performance and extract new product insights.
  • Maintain extensive knowledge of the business to make decisions based on the unique needs of our consumer and/or the category.
  • Continually seek qualitative customer feedback to guide product decisions; be the voice of the customer .
  • Effectively integrate business plan with those of key cross-functional peer leaders to align activities across the organization.
  • Leads and assists in other projects and performs other duties as assigned. REQUIRED QUALIFICATIONS
    • Must possess strong organizational, execution and leadership skills.
    • Excellent collaboration skills and a proven ability to work in a fast pace environment, managing multiple tasks and priorities.
    • Business acumen required to interact with all levels of the organization.
    • Demonstrated presentation skills.
    • Proficient in Microsoft Word, Excel, Access and PowerPoint.
    • Ability to influence to achieve positive outcomes. Education
      • Bachelor's degree in Marketing, Communications, Business Administration or a related field. Experience:
        • 7+ years of marketing/sales and/or product management experience in the pharmaceutical industry.
        • Animal health industry experience or Companion animal/Equine background, preferred. PHYSICAL DEMANDS/WORK ENVIRONMENT The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.--
          • Pet friendly office environment.-- Covetrus is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Covetrus is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law Posted 19 Days Ago Full time R-682 About Us Covetrus is dedicated to advancing the world of veterinary medicine and empowering veterinary healthcare teams across the companion, equine, and large-animal health markets. We provide a comprehensive suite of products, software, and services to help drive improved patient health, strong client relationships, and successful financial outcomes for veterinary professionals.

Keywords: Covetrus, Inc., New England , Senior Brand Manager, Pharmaceuticals & Nutrition, Healthcare , Dublin, Northeast

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