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Data Analyst, Web and Social Media

Company: Dartmouth College
Location: Hanover
Posted on: June 12, 2021

Job Description:

Position Details

Posting date 05/13/2021 Application Review date 05/20/2021 Closing date Open Until Filled Yes Position Number 0067502 Position Title Data Analyst, Web and Social Media Department this Position Reports to Office of Communications Hiring Range Minimum Please inquire. Hiring Range Maximum Please inquire. SEIU Level Not an SEIU Position FLSA Status Exempt Employment Category Regular Full Time Scheduled Months per Year 12 Scheduled Hours per Week 40 Schedule

Weekdays from 6:00am to 3:00pm (EST).

Note: qualitative reports need to be submitted by 9:00 a.m (EST).

Location of Position

Remote, hybrid, and/or onsite opportunity.

Onsite location -

7 Lebanon Street, Hanover, NH

Dartmouth College is a registered employer in the following states: Maine, New Hampshire, Vermont, Massachusetts, New York, California, Washington D.C., Connecticut, Florida, New Mexico, Rhode Island, Texas

Is this a term position? No If yes, length of term in months. Is this a grant funded position? No Position Purpose

To provide critical data tracking and analysis in ensuring a high-quality, strategically-aligned, and timely data measurement program in the Office of Communications. Collect, log, and manage data across multiple channels and sources to help drive content and publicity decisions. Additionally, to oversee and manage the design and delivery of qualitative and quantitative reports that provide the analysis of key communications functions and performance metrics.

Description Required Qualifications - Education and Yrs Exp Bachelors plus 2-3 years' experience or equivalent combination of education and experience Required Qualifications - Skills, Knowledge and Abilities

  • Bachelor's degree or equivalent experience in a related field, such as statistics or business administration
  • Thorough knowledge of Google Analytics, Google Tag Manager, Google Data Studio, and Google Sheets
  • Adept at using current and emerging social media analytics, including Facebook, Twitter, and Instagram
  • Familiarity with a wide variety of analytics tools, including Cision, Talkwalker, Nuvi, and Brandwatch
  • Strong knowledge of HTML and content management systems
  • Excellent problem solving, quantitative, and analytical abilities
  • Experience with Excel, Word, and PowerPoint
  • Strong writing, proofreading, and organizational skills
  • Ability and willingness to learn new tools and technology quickly
  • Strong ability to plan and manage numerous processes and projects simultaneously

Preferred Qualifications

  • Familiarity with AP Style guidelines
  • Information presentation and visualization experience
  • Database management or design experience

Department Contact for Cover Letter and Title Diana Lawrence Talent Acquisition Consultant Michelle Hale (646-8838) Equal Opportunity Employer

Dartmouth College is an equal opportunity/affirmative action employer with a strong commitment to diversity and inclusion. We prohibit discrimination on the basis of race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, disability, veteran status, marital status, or any other legally protected status. Applications by members of all underrepresented groups are encouraged.

Background Check

Employment in this position is contingent upon consent to and successful completion of a pre-employment background check, which may include a criminal background check, reference checks, verification of work history, and verification of any required academic credentials, licenses, and/or certifications, with results acceptable to Dartmouth College. A criminal conviction will not automatically disqualify an applicant from employment. Background check information will be used in a confidential, non-discriminatory manner consistent with state and federal law.

Special Instructions to Applicants Quick Link

Key Accountabilities


Data Entry

  • Tracks and analyzes earned media coverage volume, tone, and topics and identifies emerging general and education news trends
  • Manages, integrates, and curates data from multiple digital sources and social media management platforms
  • Tracks volume, sentiment, and trends of online conversations and topics critical to Dartmouth
  • Performs data entry to maintain web, email, and social media analytics reporting systems

Percentage Of Time 40% Description

Daily Media Analysis

  • Generates daily written reports via email of media highlights including current and emerging reputational issues related to Dartmouth or higher education in general.
  • Provides synopsis or insights and includes relevant links as available

Percentage Of Time 20% Description


  • Builds, develops, and maintains reporting systems, data automation systems, dashboards, and performance metrics that support key communications decisions
  • Initiates and leads the design and refinement of digital properties with data insights
  • Stays up to date on analytics trends and best practices

Percentage Of Time 20% Description

Report Generation

  • Generates quantitative and qualitative monthly, and quarterly, and special topics reports on media coverage and web/social analytics
  • Ensures data accuracy and consistent longitudinal reporting by designing and creating optimal processes and procedures for analytics gathering and reporting

Percentage Of Time 15% Description

Support for Office of Communications Workflows

  • Night and weekend media monitoring may be required as part of issues management or crisis communications
  • Anticipates future demands of technology initiatives

Percentage Of Time 5%

    • Demonstrates a commitment to diversity, inclusion, and cultural awareness through actions, interactions, and communications with others. -- Performs other duties as assigned

Supplemental Questions

Required fields are indicated with an asterisk (*).

    • How did you hear about this employment opportunity?
  • Talent Acquisition Consultant
  • American Library Association
  • CareerBuilder
  • Chronicle of Higher Education
  • Chronicle of Philanthropy
  • Dartmouth College Employment Website
  • Glassdoor
  • Internal Employee Referral
  • HERC
  • Higher Ed Jobs
  • Indeed
  • Inside Higher Ed Jobs
  • LinkedIn
  • National Black MBA Association
  • Recruit Military
  • Prospanica
  • Valley News
  • Other (Please specify below)

  • If you answered "Other" to the above question, please specify here

(Open Ended Question)

Documents Needed to Apply

Required Documents

  • Resume
  • Cover Letter

Optional Documents

  • Writing Portfolio

Keywords: Dartmouth College, New England , Data Analyst, Web and Social Media, Other , Hanover, Northeast

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