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Digital Engagement Manager

Company: Cassella Waste Systems, Inc.
Location: Rutland
Posted on: June 12, 2021

Job Description:

Position Summary

The Digital Engagement Manager is responsible for creating and implementing digital content strategies aimed at targeting and deploying social media content and promotions across various digital platforms to identify customer trends, maximize ROI and other efficiencies, and successfully build the Casella brand.

Key Responsibilities

  • Participates in the development of a digital marketing strategy by studying internal and external key performance indicators (KPIs), identifying customers and their current and future needs, and monitoring the competition.
  • Plans and executes all web, search engine optimization/search engine marketing (SEO/SEM), email, social media, and display advertising campaigns and collaborates with internal teams and external consultants to create landing pages and optimize user experience.
  • Collaborates with the Marketing and Engagement team in designing, building, and enhancing our social media presence to grow brand awareness and equity.
  • Identifies digital and brand problems and recommends creative solutions contributing increased short and long- term marketing effectiveness.
  • Creates analytical reports pertaining to campaign performance and measures performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
  • Identifies trends and insights to optimize spending and performance and determines critical conversion points and drop off points to optimize user funnels.
  • Brainstorms new and creative growth strategies through digital marketing and engagement to ensure fresh ideas are always available.
  • Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Integrates and maximizes the functionality of digital platforms such as Acquia, Drupal, Qualtrics XM, Dialogtech, Google Analytics, and others.
  • Develops and executes account-based digital strategy for business-to-business (B2B) accounts in collaboration with internal teams and external consultants.
  • Participates in training and other learning opportunities to expand knowledge of the company, products, sales and services and performs any other duties needed to help drive our vision, fulfill our mission, and/or abide by our core values.

Education, Experience & Qualifications

The successful candidate will have a Bachelor's Degree in marketing, business analytics, or a digital marketing field, 5-7 years of progressive experience in marketing or a digital engagement role and be legally eligible to work in the US. A demonstrated ability to work as part of a team in a collaborative environment and demonstrated experience in digital marketing and analytics are required. Having a valid driver's license and the ability to travel frequently is needed.

Advanced knowledge of and ability to use digital platforms such as Acquia, Drupal, Qualtrics XM, Dialogtech, Google Analytics, and others, a solid understanding of CRM applications and related sales and email marketing technology, and strong analytical reasoning and decision making skills are needed. An ability to develop and deliver engaging social media strategy, a knowledge of marketing automation and data management platforms and outstanding written and verbal communication skills are expected.

Attributes

Analytical, vision-oriented individual who is able to delve into various forms of data and analytics to identify actionable insights and drive digital engagement initiatives from concept to fruition. This is a deeply focused role that will evaluate various strategic initiatives across our engagement platforms toward an identified set of strategic objectives. Adeptness at building collaborative relationships across the organization is key.

Keywords: Cassella Waste Systems, Inc., New England , Digital Engagement Manager, Other , Rutland, Northeast

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