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Senior Growth Marketing Specialist (f/m/x)

Company: BCG Digital Ventures
Location: Berlin
Posted on: June 12, 2021

Job Description:

We're BCG Digital Ventures. Adventure awaits you.

We are an ever-growing global team of the world's most remarkable entrepreneurs, designers, engineers, venture architects, product experts and investors. Our ventures create a strategic advantage for the most important global companies.

Growth Architects at BCGDV

As Senior Growth Marketing Specialist (f/m/x) you are part of BCGDV's Growth Architecture cohort. They are responsible for incubating growth thinking into our ventures at every stage, from ideation to customer adoption. They continuously seek to evolve the industry standard for growth marketing best practices, rapidly inventing transformative new strategies to validate, launch, and scale ventures. Their work spans across product, marketing, and technology, and they drive successful growth by leveraging the symbiotic relationship that exists between them. Through a hypothesis-driven, rapid test and learn approach, they strategize, implement, and execute go-to-market activities that ensure best in class customer acquisition, engagement and retention.

This role is based in Berlin.

In this role you will:

  • Design and execute the growth operations across multiple channels (SEO/SEA, paid social, CRM, programmatic display, etc.). This includes the hands-on set-up of channels from idea conception to first user acquisition.
  • Define and validate core KPIs, such as CAC, retention, ROI and LTV to drive the business.
  • Develop and implement tracking and analytics in order to determine the effectiveness of campaigns and to drive optimization.
  • Define, execute, analyze, and optimize CRO tests.
  • Create growth business cases and forecasts for our ventures.
  • Prepare growth strategy documents, frameworks, and guidelines for internal and external use.
  • Convert customer insights into growth action plans.
  • Engage in BCGDV's business development efforts (participation in developing methodology and client engagement material)
  • Act agile and iterative in your approach, and relentless in your search for the next unexploited growth opportunity.

You should have:

  • 5+ years of relevant experience managing and optimizing in a hands-on performance marketing role (lead generation, nurturing, automation) in a startup and/or digital environment, actively acquiring users and/or growing and retaining a more mature digital business.
  • A proven track record of full funnel marketing strategies for B2B products (experience in SaaS businesses is a plus!).
  • Proven success scaling digital businesses through cross-channel user acquisition and retention initiatives.
  • Passion for data and analytics: being comfortable using Google Analytics (preferred).

  • A passion for building, bringing to market, and scaling digital products and services.
  • Ability to think strategically and creatively: analyze, synthesize, recommend and take actions.
  • Proven stakeholder management skills.
  • Expert communication, presentation, and material preparation skills.
  • Excellent spoken and written English language skills.

Additional desired competencies:

  • Upper intermediate German language skills (equivalent to B2 level)
  • A proven track record of full funnel marketing strategies for B2B products (experience with SaaS businesses preferable).
  • Additional tool proficiency (e.g. Adjust, Optimizely, Mixpanel).

What we offer you:

At BCGDV we care about our people.

Whether you are new to Berlin or want to involve yourself in one of our internal initiatives: We at DV attract learners and curious people and offer a competitive benefit scheme.

Benefits and other perks:

  • Insurance (life/disability/accident)
  • Relocation support
  • 30 days of vacation and sabbatical option
  • KiTa placement
  • Individualized trainings for your professional and personal development
  • Buildcast Podcast Series and DV initiatives like DV Pride, DV Women, and Social Impact
  • Coaching culture with a 360 feedback Growth & Impact cycles
  • Health and wellbeing offers (rebates on gym membership, mindfulness, massages: Covid-19 restrictions apply)
  • Company events such as offsites, Summer, Pride and End-of-year party (virtual offering during Covid-19)

To learn more, visit us at

BCG Digital Ventures is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected under federal, state or local law.

After clicking "Apply", you will be asked to submit your contact details and resume/CV. To read how BCG Digital Ventures GmbH processes your information, click here. Processing is based on your consent and you may withdraw it at any time.

Keywords: BCG Digital Ventures, New England , Senior Growth Marketing Specialist (f/m/x), Other , Berlin, Northeast

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