Sales and Marketing Analyst

Company: Kforce Technology
Location: Trumbull
Posted on: January 15, 2021

Job Description:

RESPONSIBILITIES:Kforce has a client in search of a Sales and Marketing Analyst in Trumbull, CT. Summary: This person will have an advanced grasp and utilization acumen of the available tools within the Company to monitor, enhance and report on predetermined sales activities and metrics. The position will generate reports and provide sales personnel across all Business Units with required in-depth data analysis, identify and implement new tools, administer and oversee the timely reporting of requested metrics. The position will evaluate and deliver marketing requests for strategic analysis of physician and hospital level data, track and report on various marketing campaign metrics including digital and video assets as well as trade show event metrics. This position reports to the Sales Analytics Manager. Duties: * Works with Director of Commercial Ops, BU Managers, and International team to develop and refine analytics dashboard solutions that are meaningful; Develop management reports that identify areas of success and deficiencies for sales management to redirect and refine field sales activitiesDeliver analysis, tools and reports to the marketing team for tracking and reporting on a digital and email marketing campaigns to include the following: * Physician level data to facilitate the segmentation of our product portfolios based on key criteria* Hospital level data utilizing AHA database for relevant data mining* Email metrics leveraging an outsourced vendor to outline key KPI's for each specific campaign* Website reporting of KPI's and actionable follow-up items to drive future recommendations* Provide high level digital and video marketing campaign metrics and cost analysis* Successful lead initiative for all congresses and targeted activity of the organizationJob Requirements:REQUIREMENTS:* To be considered for this position, candidates must have experience in a similar role, or they must possess significant knowledge, experience, and abilities to successfully perform the responsibilities listed* Relevant education and/or training will be considered a plusKforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.SDL2017

Keywords: Kforce Technology, New England , Sales and Marketing Analyst, Professions , Trumbull, Northeast