Sales and Marketing Analyst
Company: Kforce Technology
Location: Trumbull
Posted on: January 15, 2021
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Job Description:
RESPONSIBILITIES:Kforce has a client in search of a Sales and
Marketing Analyst in Trumbull, CT. Summary: This person will have
an advanced grasp and utilization acumen of the available tools
within the Company to monitor, enhance and report on predetermined
sales activities and metrics. The position will generate reports
and provide sales personnel across all Business Units with required
in-depth data analysis, identify and implement new tools,
administer and oversee the timely reporting of requested metrics.
The position will evaluate and deliver marketing requests for
strategic analysis of physician and hospital level data, track and
report on various marketing campaign metrics including digital and
video assets as well as trade show event metrics. This position
reports to the Sales Analytics Manager. Duties: * Works with
Director of Commercial Ops, BU Managers, and International team to
develop and refine analytics dashboard solutions that are
meaningful; Develop management reports that identify areas of
success and deficiencies for sales management to redirect and
refine field sales activitiesDeliver analysis, tools and reports to
the marketing team for tracking and reporting on a digital and
email marketing campaigns to include the following: * Physician
level data to facilitate the segmentation of our product portfolios
based on key criteria* Hospital level data utilizing AHA database
for relevant data mining* Email metrics leveraging an outsourced
vendor to outline key KPI's for each specific campaign* Website
reporting of KPI's and actionable follow-up items to drive future
recommendations* Provide high level digital and video marketing
campaign metrics and cost analysis* Successful lead initiative for
all congresses and targeted activity of the organizationJob
Requirements:REQUIREMENTS:* To be considered for this position,
candidates must have experience in a similar role, or they must
possess significant knowledge, experience, and abilities to
successfully perform the responsibilities listed* Relevant
education and/or training will be considered a plusKforce is an
Equal Opportunity/Affirmative Action Employer. All qualified
applicants will receive consideration for employment without regard
to race, color, religion, sex, pregnancy, sexual orientation,
gender identity, national origin, age, protected veteran status, or
disability status.SDL2017
Keywords: Kforce Technology, New England , Sales and Marketing Analyst, Professions , Trumbull, Northeast
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