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Group Sales Manager

Company: Sugarbush Resort
Location: Waterbury
Posted on: June 9, 2024

Job Description:

Please note, this position is located at Sugarbush Resort in Warren, VTYear Round

Sugarbush Resort is a year-round destination offering some of the best skiing and riding in the east, an award-winning ski school, mountain biking, golf, disc golf, an array of dining venues, and a fully appointed Health and Recreation Center. Do you want to join an all-star team dedicated to delivering an unparalleled guest experience? Make this your best season yet by joining the team at Sugarbush and taking advantage of everything Vermont has to offer.


  • Free skiing + riding privileges at Sugarbush and across the family of Alterra Mountain Company resorts for all eligible employees and their dependents.
  • Discounted rates at non-Alterra-owned Ikon Pass destinations.
  • Free golf and health & recreation center membership for eligible employees and their dependents.
  • Vacation and sick time for eligible employees to rest, relax and recharge.
  • Generous discounts on food & beverage, apparel, and outdoor gear.
  • Medical, dental, vision, life, AD&D, short term & long-term disability insurance, EAP, HSAs, FSAs, and more.
  • 401(k) plan with generous company match.
  • Paid parental leave of up to 6 weeks for eligible employees.


    The Group Sales Manager's primary function is to expand Sugarbush's year-round Group, Corporate, Conference, Meeting business and other vertical market segments as determined by the Director of Sales. The Group Sales Manager will manage all sales activities from lead generation; customer needs assessment, client presentation through finalizing and closing of the sale. This position will be responsible for developing new resort business while providing outstanding service to our existing repeat group clientele. The Group Sales Manager will maximize all resort sales opportunities, implement an agreed upon sales and marketing plan, and be instrumental in expanding year-round group meetings and resort visits. This role will work closely with the operation's team to achieve high customer satisfaction and achieve revenue goals in line with Sugarbush's vision and values. New Hampshire/Massachusetts based remote position available for right candidate.

    • Develops Quarterly business plans with the Director of Sales which details activities to follow during the fiscal year and focuses employee on meeting or exceeding sales goals within assigned market segments.
    • Manage appropriate balance between sales prospecting and administrative requirements contracts, proposals, weekly reports, etc.
    • Sells consultatively and makes recommendations to prospects and clients of the various solutions the company offers to their business issues.
    • Develops a database of qualified leads through referrals, networking, business development, telephone consulting, and in person calling on business owners, direct mail, email, and networking.
    • Assists in the implementation of company marketing plans as needed.
    • Keeps management informed by submitting weekly activity and results reports, such as daily call reports, weekly work plans, and monthly and annual territory analyses.
    • Sell resort lodging, conference and meeting spaces, in addition to resort wide recreational activities and food and beverage for both summer and winter. Primary focus will be on four seasons with midweek and off-peak periods a priority.
    • Prepare for selling season targeting vertical market business opportunities. Generate and track new and old leads and customers utilizing resorts CRM database.
    • Provide and recommend to Director of Sales valid rate quotes based on thorough business analysis of each group booking.
    • Coordinate smooth transition from sales to operations servicing team and back, finalizing with client callbacks and group history. Communicate all event details to operations team in a timely and effective manner.
    • Work with the other sales and operations team members, as designated by the Director of Sales and V.P. of Sales and Marketing when called upon to maximize total team productivity.
    • Demonstrate technical selling skills and product knowledge in all resort areas allowing Business Development Representative to give effective presentation of Sugarbush's products and services.


      • 3-5 years of resort/hospitality sales or related experience required.
      • Successful business development in the New England market with an emphasis on the Greater Boston area.
      • Highly motivated, enthusiastic and willingness to accept constant challenge. Have ability to prioritize workload.
      • Strong understanding and knowledge of resort, ski industry and travel business required.
      • Proven ability to achieve sales quotas and meet goals.
      • Customer Service, Meeting Sales Goals, Closing Skills, Territory Management, Prospecting Skills, Negotiation, Self-Confidence, Product Knowledge, Presentation Skills, Client Relationships, Motivation for Sales.
      • Experience with Delphi Amadeus, Reservation and Revenue Management technology strongly preferred.
      • Microsoft Suite and Microsoft Teams.
      • Compensation - Base salary plus commission, determined by V.P. of Sales and Marketing based on qualifications and business levels.

        Sugarbush Resort is an Equal Opportunity Employer. An offer of employment may be contingent upon the results of a background, MVR, or criminal records check.Required
        Job Industries
        • Other

Keywords: Sugarbush Resort, New England , Group Sales Manager, Sales , Waterbury, Northeast

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